subdomain vs. separate domains

I’m currently beginning to work on a brand new site for a friend. The company has 3 separate farms. I decided to try the new .farm domain extension, well, because it just makes sense. Instead of going with 3 separate websites, the company names had a similar core root word we could work from. Therefore we registered The domain names will be, and I’m excited to get it built and see how well it does in the search engines.  …. stay tuned!!